About The Dating Advisory Board

The Dating Advisory Board takes business strategies that are commonly used in the boardroom and show how we can use the same principles and apply them to dating world.

Our goal is to help high-achieving women focus their energy so they can approach their love life with the same confidence, grace, and verve that they do in their career. We help women advocate for their needs, speak to their core values, find their resources, and go after their love life like it’s no one else’s business.

Big name brands do it all the time. Why should your personal brand in the dating world be any different?

Ready to get started? So am I.

Meet Jen

This is dating, not rocket science. That said, even rocket scientists need outside opinions.

– Jen Hecht

If you want to have it all, you first have to figure out what you want.” I say this because “having it all” is relative; if you live by another version of happiness than your own, you will always feel like you are missing something.

I’m Jen Hecht, and I’m Founder and Chairwoman of The Dating Advisory Board. I help professional women take charge of their choices and develop the right relationships to create a life they love.

Successful, powerful women can sometimes forget that the achievements they’ve made in their careers can translate into gorgeous happiness in their personal lives. As executives, they make decisions based on information they get from any number of people, reports, and outside consultants. They have no problem separating fact from fiction because they have trust, resources, and second (and third) opinions.

But, when it comes to their personal lives, they don’t ask for feedback from anyone else. They don’t gather information. They don’t spend the necessary time, attention and effort on themselves. You are your biggest investment!

And why is that?

There are so many outside influences curving our mindset. So, now it’s the time to focus on what you really want in a partner. I’m sure there are blind spots and sore areas you wish you could manage better. I’m just as sure that you are far more amazing and attractive than you give yourself credit for. We are own worst critics but we need to start to love the reflection in the mirror first before we dive into dating in the digital age.

I know this because I’ve been there. And I’m going to be there for you, too. I’m going to be there when you get stuck, and I’m sure as heck going to be there when you break through what’s stopping you. You’re going to own the heck out of your love life because it’s going to rock!

Just something to think about.



My dad always says to me, “Life will be filled with potholes and uneven pavement but how you adapt and pivot will determine how you show up in the world.”

I look back at the last mile home as a metaphor for my life. My dad knew I had it in me to finish the last mile, even if I didn’t. He pushed me outside of my comfort zone, and I didn’t collapse. I had more in me than I realized. I just needed someone to show me where it was.


Don’t know where to start?

Good news! You are here. You’ve already started. Now you just have to pick which door you want to walk through.
(Spoiler alert: They are all awesome.)

Take the Assessment.

If you want more out of life you need to find out what you have. My assessment will uncover what areas of your life you are already rocking and which ones aren’t up to snuff–and we’ll aim to raise the bar on everything.

Get to Work

Schedule a chat.

Not sure if we’ll be a good fit? Call me and find out! Give me 15 minutes–If I can’t help you, I promise to point you in the direction of someone who can. No pressure, no strings. Just you, me, and where you want to be.

Book your free, no-obligation appointment.


Turn an online dating profile into a real-life connection. Find out what to fix in our latest workbook. Just give me your email address, and I’ll send it right to you.