About The Dating Advisory Board

The Dating Advisory Board takes business strategies that are commonly used in the boardroom and show how we can use the same principles and apply them to dating world.

The Dating Advisory Board takes business strategies commonly used in the boardroom and helps you apply the right action plan to be the CEO of your love life.

Have you defined your core values and the core values that you would want in a partner?

Successful businesses do it all the time they have clear core values and mission statements to help their companies run smoothly and efficiently and attract the right clients that align with those values. Why should our personal lives be any different?

Our goal is to help women focus their energy so they can approach life with the same confidence, grace, and verve that they do in their careers. We help women advocate for their needs, speak to their core values, find their resources, and go after their life like it’s no one else’s business.

Ready to get started? So am I.

Meet Jen

This is dating, not rocket science. That said, even rocket scientists need outside opinions.

– Jen Hecht

If you want to have it all, you first have to figure out what you want.” I say this because “having it all” is relative; if you live by another version of happiness than your own, you will always feel like you are missing something.

I’m Jen Hecht, and I’m Founder and Chairwoman of The Dating Advisory Board. I help professional women take charge of their choices and develop the right relationships to create a life they love.

Successful, powerful women can sometimes forget that the achievements they’ve made in their careers can translate into gorgeous happiness in their personal lives. As executives, they make decisions based on information they get from any number of people, reports, and outside consultants. They have no problem separating fact from fiction because they have trust, resources, and second (and third) opinions.

But, when it comes to their personal lives, they don’t ask for feedback from anyone else. They don’t gather information. They don’t spend the necessary time, attention and effort on themselves. You are your biggest investment!

And why is that?

There are so many outside influences curving our mindset. So, now it’s the time to focus on what you really want in a partner. I’m sure there are blind spots and sore areas you wish you could manage better. I’m just as sure that you are far more amazing and attractive than you give yourself credit for. We are own worst critics but we need to start to love the reflection in the mirror first before we dive into dating in the digital age.

I know this because I’ve been there. And I’m going to be there for you, too. I’m going to be there when you get stuck, and I’m sure as heck going to be there when you break through what’s stopping you. You’re going to own the heck out of your love life because it’s going to rock!

Just something to think about.


Mali Phonpadith
The interviews are really fun to listen to. I love that Jen has such high caliber professionals talking about how the boardroom decisions are relevant to dating. It’s a refreshing twist to business and dating. It works!

Mali Phonpadith – CEO of The SOAR Community Network, Host of Tea with Mali, OWN Network Belief Team Partner
Melanie Coburn
I just love Jen Hecht, and her fantastic podcast, The Dating Advisory Board. It’s incredibly important to build a strong community around you to help you thrive (both personally and professionally), and the DAB is working overtime to help the awesome singles in our community do just that. I’m not even single, and enjoy listening to all of the fascinating guests and nuggets of knowledge on each episode. Excited to see what 2017 has in store.

Melanie Coburn - Chief Relationship Officer (CRO) of cadre
Melanie Spring
I wish The Dating Advisory Board was around when I was dating - to laugh, to share stories, to feel like you're not alone on this journey of love would have been amazing. The horror stories and the hilarious dating experiences keep it light but how it all ties to business is where it's all at. Jen Hecht is a powerhouse with a mission to save humans from awful dating - and businesses from losing their edge. I highly recommend being on her podcast or just working with her in general..

- Melanie Spring, Chief Inspiration Officer at Sisarina
Debijo Wheatley
I listened to the first podcast from the Dating Advisory Board when I was in Houston with a client. My client is a highly accomplished, executive single woman who would like to meet someone if the fates allowed. I had her listen to the podcast and she was enthralled. She loved the idea that what made her successful in business and the group she surrounded herself with could be related as well in her personal life. I wanted her to listen as I find Jen Hecht entertaining and informative, and her guests have continued to bring valuable insight into how I am treating my business and who I am surrounding myself with and their values.

Debijo Wheatley - Designs by Debijo
Maurisa Potts
The interviews are captivating and fun to listen to. I love that the host has such high-caliber professionals talking about how boardroom decisions are relevant to dating. It’s a refreshing twist to business and dating. Cool concept! It works!

Maurisa Potts - Spotted MP


My dad always says to me, “Life will be filled with potholes and uneven pavement but how you adapt and pivot will determine how you show up in the world.”

I look back at the last mile home as a metaphor for my life. My dad knew I had it in me to finish the last mile, even if I didn’t. He pushed me outside of my comfort zone, and I didn’t collapse. I had more in me than I realized. I just needed someone to show me where it was.


Don’t know where to start?

Good news! You are here. You’ve already started. Now you just have to pick which door you want to walk through.
(Spoiler alert: They are all awesome.)

Take the Assessment.

If you want more out of life you need to find out what you have. My assessment will uncover what areas of your life you are already rocking and which ones aren’t up to snuff–and we’ll aim to raise the bar on everything.

Get to Work

Schedule a chat.

Not sure if we’ll be a good fit? Call me and find out! Give me 15 minutes–If I can’t help you, I promise to point you in the direction of someone who can. No pressure, no strings. Just you, me, and where you want to be.

Book your free, no-obligation appointment.


Turn an online dating profile into a real-life connection. Find out what to fix in our latest workbook. Just give me your email address, and I’ll send it right to you.